You don't need another agency.
You need a senior GTM operator embedded in your team, building the system and upskilling the people who'll run it.

Part-time, embedded, hands-on. I work alongside your marketing, sales, and RevOps teams to design AI-driven ABM, outbound, inbound, and revenue infrastructure. Then I make sure your team owns it. Engagements run 3 to 12+ months. Build and own, not deliver and disappear.

Book a free 30-min consultation →
Direct with the founder. No discovery rep.
The shape of the problem

Big marketing teams are running 2022 plays with 2026 tools and a 2027 mandate.

The headcount is approved. The strategy decks are stacked. The Clay, Outreach, and CRM licenses are paid. What's missing is the perspective of someone who's already built AI GTM systems in setups like yours, and the hands to wire it all together.

Honest disqualification

Built for marketing teams ready to embed a senior operator. Not for everyone.

Wrong fit if you want pure agency project delivery or a contractor who shows up, ships, and disappears. Right fit if you want an embedded operator inside your team for the next 3 to 12+ months. Senior partner with both deep B2B marketing experience and the newest AI advancements. Build and own.

When this works

You have a team.
The next bottleneck is the operator who connects them.

  • You have a marketing team running real motion (content, demand, ABM, outbound) and the AI mandate is now coming from above.
  • Clay, Outreach, HubSpot, Salesforce, or similar are paid for, and the team is getting a fraction of what those tools should be returning.
  • An internal champion (VP Marketing, Head of ABM, Head of Demand Gen, CMO) owns the number and wants a partner with both years of B2B marketing background and current AI tooling chops.
  • You want to run experiments and learn fast. I can stand up the testing rig, write the success criteria with you, and move quickly between bets.
If three of these are true, the first call is worth 30 minutes.
When it doesn't

You want project delivery,
or you don't have a team to embed with.

  • You want a permanent owner for the SDR function (outreach, ramp, coaching, comp plans, the whole role). Hire that.
  • You want a done-for-you agency where you brief and walk away. Good ones exist; I'll point you at them.
  • There's no marketing or RevOps team yet to embed with. I work next to people, not in place of them.
  • You want a deck-only strategy consultant. I build the thing; advice without the build is not what this practice does.
Better answers exist for each of these. Happy to make an intro.
What you get in an engagement

One senior operator. Six workstreams. Owned by your team after handoff.

Engagements scope around one or two of these to start. Most clients expand to three or four over a 6 to 12 month engagement. Build and own: every workstream ends with your team running the system without me.

01 / TAM mapping + market monitoring
Total addressable market modeling, active signal listening, and account discovery that compounds.

I build the full TAM model for your ICP: firmographic, technographic, geographic, and behavioral cuts. Then I wire in active market monitoring (news triggers, hiring signals, tech stack changes, funding events, review activity) so your team sees account changes the day they happen, not the quarter after. Big, complex projects. This is where I've shipped the most.

02 / ABM infrastructure
Account intelligence, 1:1 pages, role-based follow-ups, and the briefs reps actually pick up the phone with.

I build the live, scored account model refreshed nightly against firmographic, technographic, intent, and signal data. I wire it into 1:1 ABM Pages, role-specific microsites, and rep-ready account briefs. Personalization at depth, not at the first-name level.

03 / AI RevOps + agent layer
The Claude Code, Clay, and agent stack built into your CRM, run by your team.

The licenses are paid. The agents aren't built. I wire research agents, waterfall enrichment, routing, scoring, and asset generation into one system that runs on autopilot inside HubSpot or Salesforce. I train your RevOps and marketing ops team to own it.

04 / Outbound system (built on timing, not capacity)
Multi-channel cadences, signal-triggered plays, and deliverability infrastructure that doesn't break.

Most outbound runs on cadence and prayer. I build the signal-to-sequence pipeline: intent fires, enrichment runs, sequencer activates, rep gets a brief in Slack. Your SDRs work warm context, not cold lists. Across email, LinkedIn, and phone, integrated with Outreach, Salesloft, or whatever your team runs.

05 / Inbound + ads orchestration
The connection layer between paid, content, and pipeline that nobody owns.

LinkedIn ads to ABM audiences. Landing page personalization tied to account context. Form-to-CRM-to-Slack-to-sequence routing. The work that sits between marketing ops and RevOps and usually gets dropped by both.

06 / Team enablement + AI upskilling
Not a workshop. Loom walkthroughs, paired builds in your stack, weekly office hours.

A system without enablement breaks the day I leave. Every engagement includes structured upskilling on Clay, Claude Code, the agent layer, signal activation, and the workflows I built. Your VP Marketing ends the engagement with a team that's measurably more capable. Build and own. Not contractor dependency.

Agency, hire, or embedded operator?

The honest comparison of your options.

Embedded fractionalThis practice GTM agency Full-time hire Strategy consultant
Seniority of person doing the work Senior operator Senior pitched, mid does the work Whoever you can hire Senior, but advice only
Hands-on technical build Yes Pod-based execution Yes (after ramp) No
Connects sales + marketing + data + DevOps Yes Channel-focused Sometimes No
Team upskilling included Yes Sometimes N/A (they are the team) No
Time to first system live 3 to 4 weeks 4 to 6 weeks 4 to 6 months ramp 8 to 12 weeks for the deck
Knowledge stays in your team Yes Partial Yes No
12+ month commitment Optional Optional Required (permanent) Project only
Build AND own (system + people) Yes Rarely Yes No
References from relevant senior growth leaders available privately for qualified conversations
Who's in the room · Book the call

Built by one operator.
Book the call direct.

A first call, not a pitch.

30 minutes. You walk through where you see the gaps, and I'll give you my perspective. I tell you honestly whether this is a fractional engagement, an agency project, or a hire you should just make. If we're a fit, we scope. If not, you leave with a clearer map of the problem.

Book a 30-min call →
Free · 30 minutes · Direct with the founder